Leading social media in startups, Fortune 500, Fintech and higher ed since 2009
Charissa Carnall is a Global Social Media professional. She is passionate about helping churches reach new audiences by utilizing a specific content strategy - not talking about themselves. This is achieved by recognizing what your social audience cares about and creating content around that.
As the Global Community Management Lead at Western Union, Charissa's real-time engagement and personal human touch speaking as the voice of the Western Union brand connected customers and potential customers to the brand while building advocates. Charissa helped the Facebook community grow from 160,000 to over 1.5 million members in less than 1 year. Charissa led the Global Community Management team and worked closely alongside Western Union's First Class Social Care team. Western Union is an excellent example of this reverse engineered content strategy. Here more about this strategy during my interview with Social Media Church podcast.
Before joining the Global Social Media team at Western Union, Charissa was working as the Social Media Manager at WUPay (formerly eBillme, Inc.), a New York based startup in the financial industry.
Previously, Charissa worked at FOX10 News in Mobile, AL where she developed the station's social media presences and maintained those profiles as they grew to earn credibility within the community. She was the first Social Media Journalist in the Gulf Coast market as a nightly on-air reporter. She developed her own nightly segment, the Daily Dot Com, which is still on the air.
Charissa is currently managing social media for Samford University. She built the social media content strategy, manages all customer engagement and developed the first social media internship for the university. In the first 12 months as the Social Media Manager, Charissa took the university from a ranking of 171 to 49 in D1 NCAA universities which made Samford #4 for ‘Climbing the Ladder.’ She also increased the university organic followers by 154,000 and organic engagement rate by 100%.
How I can help your church…
Social Media Strategy
I believe in a social media content strategy that actually reaches your audience where they are and offers them content that they care about. Let’s build their trust before we ask them to attend a service or event.
I can bring a high energy message around creating the right content for your audience and your future audience with real-life stories and visual examples to any size audience. If you’re looking for someone to help church leaders understand this new way of thinking about social media and content, I’m here to share that message.
Content Planning & Execution
You might be a one-man or one-woman show in communications and have a difficult time managing social media to begin. Now we have a new strategy and that adds another layer of difficulty. That’s where I come in! I can schedule your content and help you execute the content strategy on your channels.
You may have a team of staff members or volunteers dedicated to managing social media for your church - fabulous! I can come to your campus and train these individuals in-person with hands-on training that will leave them ready to take the social media reigns and run with it!
When you start posting content that people care about and are interested in, you will start to see a huge increase in your engagement (specifically in the comments and tweets.) That means you need someone dedicated to responding to those people. We have hit a sweet spot we can’t just leave them hanging. If you don’t have the resources I can help with your community management.
Just looking for more content on your church or ministry’s podcast? Need to fill your guest calendar? I’m happy to hop on and help your audience learn about social media and content strategy in the church.
I really look forward to hearing from you! Whether you just want to connect, to say hi, share your thoughts on my social media philosophy, book me to speak or hire me to manage your church’s social media, you can do it all right here! Just send a message and I’ll be in touch!